Sponsorship Opportunities - St. Patrick's Festival 2011
What the festival can offer you...
An audience of 650,000 existing and potential customers
A television audience of over 600,000
Logo placement on 450,000 brochures and programmes distributed nationally
Logo placement on Festival Website which receives 1.6m page impressions between January & March
St. Patrick’s Festival
Seize the Opportunity
We would like to invite you or your client to seize the opportunity and become part of our National Festival. By taking part in the festival your client will have the opportunity to promote their brand in a fun and dynamic way among members of the public.
There are various ways for you or your client to become involved, some of which are listed below.
- Pre Parade Sponsorship
- Céilí – Area Sponsorship
- Big Day Out
- Sampling Opportunities
Pre Parade
Thursday March 17th 2011
Pre Parade gives sponsors the opportunity to promote themselves or their product at St. Patrick’s Day Parade. Pre parade sponsors have the opportunity to travel the parade route prior to the start of the parade. This allows them to communicate with the parade audience as they wait for the parade to begin. Last year some 670,000 people came to watch The Simpsons and Pringles at pre- parade. In the past Shrek, Kung Fu Panda, and the 11850 Boys have walked the route as part of pre-parade. The opportunity exists to sample along the parade route in an agreed area.
Céilí – Area Sponsorship
St. Stephen’s Green North
St. Patrick’s Day sees St. Stephen’s Green North transform into the site of the world’s largest outdoor Céilí. This is one of the staple events of the festival and draws crowds of 20,000 over the course of the afternoon. Popular MCs and world renowned Céilí bands take to the stage to encourage everyone to get up and dance.
Opportunity exists for you or your client to sponsor an area at the Céilí. At this area, brand ambassadors can sample product to the audience and branding can be put in place. You or your client can also provide their own entertainment to compliment the event, such as face painting, take home photographs etc...
Big Day Out
Merrion Square
With more than ten zones to suit everyone from tots to teens, Merrion Square will be transformed into a hub of activity. Featuring acts from Ireland and around the World, you can expect amazing performances, fun workshops, quirky installations, spectacular puppetry, storytelling, a circus and lots and lots of games.
With footfall of over 60,000 people in one day, Big Day Out provides the perfect platform to sample to a huge audience in a unique and fun setting. Sponsorship opportunities include association sponsorship on the whole event and zone sponsorship.
Sampling Opportunities
St. Patrick’s Festival Parade, Grandstand Seating, March 17th
Grandstand seating along parade route – capacity to sample to 2,000
St. Patrick’s Festival Céilí, March 17th
35,000 participants throughout the day – 2.30pm – 5.30pm
Sponsorship in Kind
Sponsorship in kind is another way to get involved with the festival.
As the festival is a not for profit organisation we rely on donations, anything from clothing for the Parade pageants, materials to make event dressing and even food for the 100s of volunteers and event participants who make the Festival happen.
Sponsorship Benefits
- Corporate Social Responsibility Brand association with Ireland’s most popular free family event
- Brand communication and association with the fun, goodwill and optimism of St. Patrick’s Festival
- Exposure through national advertising and publicity
- Logo placement on the website and link to sponsor’s website (depending on level of sponsorship)
- Extensive exposure through event media partnerships
- Tailored packages and professional account management
- Hospitality options with the sponsorship package and at the event
The events mentioned above make up only a small section of the Festival, bespoke sponsorship opportunities are available also. Should there be any other part of the Festival which you have an interest in please do not hesitate to contact Vena Doyle on 01 6763205 or by email at venadoyle@stpatricksfestival.ie.