Recent News
St. Patrick’s Festival is delighted to announce that the National Lottery is once again sponsoring the festival’s breathtaking fireworks display... The National Lottery Skyfest. This is one of the largest and most spectacular events in the Irish outdoor event calendar. For more details on The National Lottery Skyfest keep checking the events section of the website. The festival team look forward to working with National Lottery in 2010.
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Sponsorship Opportunities
St. Patrick’s Festival is the largest annual event in Ireland. The dynamic festival is bursting at the seams with large scale spectacles, street theatre, music, dance, comedy, film, family fun, culture and the best St. Patrick’s parade in the world. Numerous sponsorship opportunities are available some of which are outlined in brief below. For further information or any sponsorship queries contact Vena Doyle on 01 6763205 or venadoyle@stpatricksfestival.ie- Pre-Parade & Parade
- Medium-Large Scale Spectacle Events
- Family Events
- Music
- Visual Arts
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Pre-Parade Sponsorship:
Wednesday March 17th 2010Pre parade sponsors have the opportunity to travel a section/s of the parade route prior to the start of the parade and communicate with the audience as they eagerly wait for the parade. This is an ideal forum for sampling, raising brand/product awareness and communing key messages to a captive upbeat receptive audience of circa 650,000. In the past Tayto, Pringles, Simpsons, Shrek and the 11850 Boys have availed of this opportunity.
Parade Pagent Sponsorship:
Wednesday March 17th 2010Parade pageant sponsorship represents an exciting opportunity to sponsor a pageant within the flagship event in the 2010 St. Patrick’s Festival Programme. The world famous St. Patrick’s Festival Parade will be held on Wednesday 17th March 2010. This year we are expecting a crowd of 670,000 people to line the 3 km route and an audience of over 350,000 to tune in to the celebrations live on RTE1.
The Parade generates positive goodwill that resonates with every Irish person here and across the world. This sponsorship allows sponsors to harness the power of this event and enjoy positive association with the national day of celebration. Sponsors receive extensive branding rights on the parade route, including parade route banners, branded pennants and carriers.
This year’s parade theme is Extraordinary World.
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Music
Céilí – Area Sponsorship
St. Stephen’s Green NorthSt. Patrick’s Day sees St. Stephen’s Green North transform into the site of the world’s largest outdoor Céilí. This is one of the staple events of the festival and draws crowds of 20,000 over the course of the afternoon. Popular MCs and world renowned Céilí bands take to the stage to encourage everyone to get up and dance.
Opportunity exists for you or your client to sponsor an area at the Céilí. At this area, brand ambassadors can sample product to the audience and branding can be put in place. You or your client can also provide their own entertainment to compliment the event, such as face painting, take home photographs etc...
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Sponsor Benefits...
- Brand association with Ireland’s largest festival
- Involvement with high impact, unique and creative events (bespoke events available)
- Extensive promotion opportunities
- Experiential & consumer interaction opportunities
- Event Branding
- Hospitality component
St. Patrick’s Festival Marketing and Promotions Plan
- National Print & Outdoor Advertising Campaigns
- Local Outdoor Campaign
- National Radio & TV Campaign
- International web & New Media campaigns
- International & National PR campaigns