Press Releases

St. Patrick Gets in Gear for Festival

Patron Saint pit-stops in Dublin’s Grand Canal Plaza 15th March 2012: Despite stopping for directions in Dublin’s Grand Canal Plaza, St. Patrick himself has arrived safely in Dublin City Centre, in time for this year’s Festival. The Patron Saint of Ireland arrived in his all-electric Nissan LEAF, the official car of this year’s St. Patrick’s Festival Parade, along with two Bui Bolg Festival characters who will present ‘How is Electricity Made?’ in the Parade, as part of this year’s science themed Parade.

The 2012 Festival has involved 18 months of planning and kicks off tomorrow (March 16th) with the Festival Céilí at St. Stephen’s Green. This year’s Festival Parade will highlight the country’s strong links to the world of science; answering the how, what and why of science in a celebration of Dublin’s status as the designated ‘City of Science 2012’.

Ireland’s leading pageant companies will animate a selection of science questions posed by children, such as ‘How is a rainbow formed?’, ‘What makes the weather change? , How is electricity made?’’ and each will present their imaginative, colourful, remarkable and thought provoking creations on the streets of the capital during the Festival parade.

This year the Festival will also introduce a new cultural initiative entitled ‘I Love My City’, which will stage nine-headline events over two days (Friday 16th and Saturday 17th March) as part of the Festival in venues and spaces in the Georgian Quarter - stretching from Merrion Square to Kildare Street. The programme will stage a range of exciting cultural events including music performances, exhibitions and debates. All headline events are free to attend, however spaces for some events are limited so register early on www.stpatricksfestival.ie and reserve your place to avoid disappointment.

St. Patrick’s Festival CEO Susan Kirby welcomed the announcement, “We are very much looking forward to this year’s Festival and I am delighted St. Patrick has arrived safely in his Nissan LEAF. Ireland’s science ethos will be celebrated throughout the Festival making the LEAF, with its pioneering advances in both innovation and technology, a perfect fit for the parade. The economic benefits of the Festival are also hugely beneficial to the country. Previous research showed the economic impact of the St. Patrick’s Festival, which added €50.5 million to the economy in spending by tourists and Dubliners, making it one of the most important events of the year for a lot of businesses in the city.”

Speaking about the partnership, Nissan Ireland’s Marketing Director, Paul O’Sullivan, said, “We are delighted that the Nissan LEAF will be the official car sponsor for this year’s St. Patrick’s Festival. The LEAF has been described as a ‘technological masterpiece’ and is a genuine alternative to petrol and diesel cars in terms of style, features, safety, performance and handling. The Nissan LEAF’s green credentials are a great fit for the event and we are very proud to be providing the cars for the Festival Parade.” 

St. Patrick’s Festival will take place in 2012 from 16th – 19th March. See www.stpatricksfestival.ie.

ENDS

For further information, please contact:
Chris Kelly, Fleishman-Hillard, on 01 6188415 or chris.kelly@fleishmaneurope.com
Kevin Moore, Fleishman-Hillard, on 01 6188499 or Kevin.moore@fleishmaneurope.com


Notes to Editors:

Six Nissan LEAFs, the world’s first all electric car, will feature in the Parade, providing a green eco-friendly aspect. Voted World Car of the Year 2011, the Nissan LEAF is fully equipped with features such as climate control, satellite navigation and a parking camera.  Innovative smart phone connectivity allows the owner to heat or cool the interior of the car remotely via a mobile phone.